If you are using a Google Ads agency but have doubts about how regularly your ads are being checked, there is no need to worry. Google Ads includes a built in feature that lets you see when changes have been made to your account and what was updated all in one place.

Regular checks are important because poorly managed campaigns can quickly waste budget without giving impactful results. It does not require you to know everything about Google Ads to keep up to date with changes made, and by following these steps you can gain a helpful insight on how your ads are being managed.

How To Check Google Ads Activity

1. Log in to your Google Ads account
2. Click on Campaigns
3. Change the date range to the period you want to review on the right
4. Click on Change history (found in the left navigation in the second column)
5. You will now see a list of changes, including what was updated and when

What Should You Look For?

If you account is being managed correctly, you should see changes such as:

●      Budget or bid adjustments

●      Keywords being added, removed, or refined

●      Ad copy updates or new ads being created

●      Campaigns being paused, restructured, or optimise

When checking your ads, if you notice long periods where nothing has changed, or very small changes that are unlikely to make a difference, this could be a sign that the account is not being actively managed.

A Note On Automation

Some agencies use automated bidding and rules, which can be effective when set up correctly. However, automation should still be regulated by human review and optimisation. Change history helps you monitor.

Checking the change history will not turn you into a Google Ads specialist, but it does give you transparency and peace of mind. If you are unsure what the changes mean, or notice very little activity, it may be worth asking questions or seeking a second opinion to ensure your ad spend is being used effectively.

What Do We Offer?

Here at West Midlands Media, we put our customers first, which is why our Google Ads service comes with a wide range of benefits designed to keep your campaigns clear, well managed, and focused on delivering real value.

●      Active, ongoing management (campaigns aren’t left to run unchecked)

●      Regular monitoring to protect budget and performance

●      Continuous optimisation to improve results over time

●      Clear, easy-to-understand visibility into how ads are performing

●      No need for clients to be Google Ads experts

●      Suitable for any website or business size

●      Practical, hands-on approach rather than generic automation

●      Transparent service with real people available for support

●      Detailed Monthly Reports

If you’re looking for reliable Google Ads management or need support with your existing campaigns, our team can help keep everything running smoothly. To get started, simply contact us by phone or email, and we’ll make sure your ads are properly managed, monitored, and kept up to date.

Telephone: 01902 405494
Email: hello@westmidlandsmedia.co.uk