Decanter Spirit

The Brief

The Brief

A few years ago, we had the pleasure of working with Darren on a different project. Reconnecting with him recently was a wonderful opportunity, especially as it allowed us to explore his latest venture, Decanter Spirit. Having acquired this new business just a few months earlier, Darren’s enthusiasm for his fresh enterprise was palpable.

For this particular project, the brief Darren provided was refreshingly straightforward yet purposeful. His vision was for the website to mirror the distinctive aesthetics of the Decanter Spirit premises. The goal was to create a seamless connection between the digital experience and the physical space, ensuring that potential customers would feel the same vibrant energy online as they would upon visiting in person.

By focusing on this alignment, Darren aimed to offer a cohesive brand experience that would captivate and inspire visitors. Translating the unique character of the premises into an engaging online platform became the cornerstone of our collaboration, driving every design and creative decision.

 

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The Approach

Our approach to designing the website for Decanter Spirit began with an immersive visit to the premises. This allowed us to experience firsthand the ambiance and unique character that Darren envisioned translating into the digital space. During the visit, we took detailed photographs of the interior and exterior, ensuring the rest of our team could fully appreciate the essence of the space during our brainstorming sessions.

Understanding Darren’s requirements was a collaborative process. While he shared his expectations for the website, he also acknowledged his limited expertise in IT and design. This gave us the freedom to explore creative solutions and take the lead in shaping a cohesive and engaging online presence for Decanter Spirit.

Empowered by this trust, we approached the project with innovation and a strong focus on maintaining authenticity. The brainstorming sessions centered on using the photos and insights from our visit to develop a design that mirrors the premises' aesthetics while crafting a user-friendly interface. This synergy ensured the website would resonate with the same charm and energy that Decanter Spirit offers to its visitors.

 
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The Approach
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Branding

Branding

Decanter Spirit already had established branding in place, but we noticed some inconsistencies between the shop and the existing website. The branding on the shop signage had a distinct and cohesive appeal that truly represented the essence of the business. It became clear that aligning the website with this version would create a more unified and authentic identity for the company.

After careful consideration, we decided to adopt the shop signage branding for the website. This choice ensured that both the digital and physical representations of Decanter Spirit would resonate with the same energy and aesthetic. Consistency across all platforms would not only strengthen the brand identity but also enhance the customer experience by presenting a seamless connection between online interactions and in-person visits.

By aligning the website's design with the shop signage, we reinforced the company’s unique character and vision. This approach highlighted the importance of brand harmony, ensuring that every touchpoint reflected the spirit and style that Darren and his team had cultivated for Decanter Spirit.

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Web Design

The website design process began with Figma, starting with the homepage as the initial focus. After creating a draft, we presented it to Darren, and his enthusiastic approval set the tone for the rest of the project. Once the homepage was finalised and signed off, we moved on to designing the other pages, ensuring each one met the same high standards. With Darren's approval of the complete design, we were ready to move into the development phase.

The website was built entirely from scratch, using WordPress as the content management system to provide flexibility and ease of use. To ensure Darren and his team could confidently manage the site moving forward, we provided comprehensive training, equipping them with the knowledge and skills to update content and maintain the website independently.

Working on this project was an absolute pleasure, and the results are a testament to the collaborative effort. The final website beautifully captures the essence of Decanter Spirit, blending functionality with aesthetics to create a seamless experience for its users.

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The Web Design
Start to finish just perfect

This is the second time I have used West Midlands Media for new websites.

Duncan and his team make the whole experience so easy, came to our premises and we discussed the new website, he came back with a lovely design and we are so pleased

Start to finish just perfect!

Darren, Decanter Spirit Bromsgrove

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