With over 144 billion emails sent each and every day, email marketing remains one of the elite channels for communication between businesses and their customers.
There are several reasons why email marketing is considered to be the strongest digital marketing service. The data that you receive from your customers and their actions will help us tailor the marketing campaigns based on customer profiling that we will perform. This ensures that you are sending the right message to the right customer at the right time.
The beauty of email marketing is that as the campaigns mature, the data we receive gets stronger and stronger, which ultimately results in more targeted emails with a bigger sales conversation rate. It’s also a fantastic brand building exercise, as your company will keep in regular contact with your customers and begin to influence their shopping habits.
Our approach to Email Marketing has been tailored over the years to give the best results to many different industries, this includes what content the user likes to see and when they like to see it and most importantly giving the user a reason to react to the message.
With the right content and message email marketing is by far one of the best forms of online marketing. The reason for this is quite straight forward, normally email address lists are gained from previous customers, people that have visited your site before and people that have physically given you their email address. As these people know to you already they are all that much more confident in using your business again.
At West Midlands Media we will group your email addresses if required so we can market specific campaigns to the people that would be most interested in the content. For example if we know a user has brought say a Brother Sewing Machine then they would be interested in deals on Brother Sewing Machine Accessories, but sending the same email to a non Brother Sewing Machine owner may decide to unsubscribe as this would not be relevant to them. So our job for the best results is to target the right customers with the right messages to keep them interested in your business and its offers.
We will provide reporting on each email campaign we dispatch, this will entail us setting tracking up for the type of conversion we are aiming to achieve. This data is extremely useful moving forward as there may be certain messages that don't react we with the audience. This doesn't mean the message is not worth displaying again but it may be the wrong day or month of the year for example, but as results data is collected this will enhance the overall campaign of what to target, to who and when.
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