Select Healthcare Website Design

The Brief

We’ve had the pleasure of working with Brett and the team at Select for over 15 years, building a strong relationship throughout that time. Following a meeting with Brett and Mary, we were delighted to be given the green light to redevelop the website once again—bringing it up to date with a fresh new look and enhanced functionality.

The new brief called for a much cleaner, more modern design, with a strong emphasis on visual storytelling. This included incorporating video banners and dynamic media throughout the site to create greater impact and engagement. To bring this to life, we partnered with our long-standing collaborators at Stone’s Throw Media, who delivered high-quality video content to perfectly complement the new site direction.

While the previous website was custom built on our own in-house platform, we made the strategic decision to transition the new site to WordPress. This shift offers greater flexibility, ease of content management for the Select team, and scalability for future updates—ensuring the platform continues to evolve with the business.

The Approach

With over 15 years of working alongside Select, we’ve developed a deep understanding of their brand, audience, and digital goals. For this latest website refresh, our approach began with a detailed discovery session with Brett and Mary to fully understand their vision for a cleaner, more modern user experience. Their goal was to move the site forward visually and functionally while maintaining the trusted feel that existing clients have come to recognise.

A key focus of our strategy was enhancing visual engagement. We recommended integrating video content throughout the site—not only to bring services to life, but also to improve storytelling and on-page retention. To deliver this, we collaborated with our trusted video partners at Stone’s Throw Media, ensuring all content aligned seamlessly with the overall design concept.

On the technical side, we made the decision to move away from our legacy platform and rebuild the site using WordPress. This shift allowed us to offer Select a more flexible, scalable content management system that would be easier for their internal team to update and expand in the future. The result is a user-friendly, responsive website that’s built for both performance and long-term growth.

Branding

As Select’s branding has been well-established over the past few years, our focus was on ensuring the new website remained fully aligned with their existing visual identity. We worked closely within the provided brand guidelines to maintain consistency across design elements, colours, typography, and overall tone.

By doing so, we ensured that the updated website felt familiar and instantly recognisable to existing clients while still delivering a fresh, modern user experience. Every design decision was made with the Select brand in mind, helping to strengthen trust and reinforce their professional image across all digital touchpoints.