Frankk.

The Brief

The Brief

Following a great recommendation from Jodie at The Undadog, we had the opportunity to meet Bruce at Baker Goodchild to discuss an exciting new business venture they were working on. Bruce welcomed us to the impressive Baker Goodchild print house, where he shared their vision for a groundbreaking app called Frankk. The app is designed to provide customers with a seamless solution for managing direct mail campaigns.

During our visit, Bruce took the time to explain the app's development process in detail, covering everything from branding and design to its core functionality. His passion for the project was evident, and it was clear that this app would be a game-changer for the industry. The level of thought and effort that had already gone into the planning phase was inspiring, and we were excited to learn how we could contribute.

Our primary role was to design and develop a new website for the app, ensuring it would effectively showcase Frankk’s features and benefits. Additionally, we were tasked with creating a design for the app itself. This design would serve as a blueprint for the in-house development team as they brought the platform to life.

We were absolutely thrilled when our proposal was accepted for the project. Collaborating with Bruce and the Baker Goodchild team on such an innovative endeavor is both an honour and an exciting challenge, and we can’t wait to see Frankk make its mark.

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The Approach

Our approach began, as always, with thorough research into the competition. This allowed us to identify opportunities to differentiate Frankk and position it as a market leader from the moment it launched. Armed with these insights, we started the design process in Figma, beginning with the homepage. The team loved the initial design, which set the tone for creating the internal pages. These additional designs were equally well-received, reinforcing our shared vision for the site.

Once the designs were finalised, we transitioned to the development phase, using WordPress as the foundation for the content management system. WordPress was an ideal choice, offering both flexibility and familiarity for the Frankk team. The development process progressed smoothly, thanks to clear communication and well-planned workflows.

The final website exceeded expectations, delivering a polished, professional platform that perfectly aligned with Frankk’s goals. Bruce and the team were thrilled with the results, and we were proud to help bring their vision to life.

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The Approach
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Branding

Branding

When we began the project for Frankk, the branding was already designed, providing a strong foundation to work from. However, we saw an opportunity to make a couple of subtle enhancements to further refine the brand's appeal and functionality.

One of the most exciting contributions we made was the introduction of the Frankk robot postman character, created at the client's request. This whimsical and engaging addition brought a distinctive personality to the brand, enhancing its charm and approachability.

We believe the Frankk robot postman is a fantastic touch, aligning perfectly with the app's innovative and customer-focused ethos. It adds a memorable element to the branding that resonates with users while reinforcing the app's core purpose.

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Web Design

The Frankk website was designed entirely from scratch, resulting in a bespoke creation tailored specifically to their needs. We chose WordPress as the content management system, leveraging its flexibility and user-friendly features. This decision aligned perfectly with the Frankk team's previous experience with WordPress, ensuring a smoother transition and easier management of the site.

Every element of the website was crafted with care, keeping Frankk's unique branding and goals at the forefront. The design not only showcased the app's innovative features but also provided an intuitive user experience for visitors. We aimed to create a platform that was as engaging and functional as the app itself.

As part of our process, we offered comprehensive training to the Frankk team, ensuring they felt confident managing and updating the website. This hands-on approach empowered them to take full ownership of the site while maintaining its professional and polished look.

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The Web Design
I wouldn’t hesitate to recommend WMM

“After short-listing 3 website development companies to launch a new division - to contain a B2B e-commerce platform - we appointed West Midlands Media (WMM) to support us.

They have worked with us, from initial design and branding concepts, right the way through to website design, development and delivery. They were very supportive & professional throughout, and everything was on-time and on budget.

We have now successfully launched our new website / platform and are now working with WMM to further develop it, and they are also supporting us with additional digital marketing services, to raise awareness and generate leads & registrations.

I wouldn’t hesitate to recommend WMM, for any business looking to enhance their digital presence - and grow.”

Bruce, Frankk.

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