Tolley Badges

The Brief before

The Brief

For several years, we have been hosting the Tolley Badges website, even though we didn’t create the original version. Recently, Emily reached out to us to discuss the possibility of developing a brand-new website for their business. She invited us over for a conversation to explore the options and share her vision for the project.

The existing website had some significant challenges, primarily due to its reliance on an outdated version of WordPress. Given the limitations of the old platform, it became clear that rebuilding the site from the ground up would be the most efficient and effective solution. Starting fresh allowed us to address the shortcomings of the previous design while incorporating modern features.

The project brief emphasised retaining the original sitemap to preserve familiarity while focusing on creating a cleaner, more intuitive user experience. The goal was to develop a website that not only looked contemporary but also offered improved functionality and ease of use for both visitors and administrators.

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The Approach

Our approach always begins with thorough research to develop a solid strategy. For Tolley Badges, this meant diving deep into competitor analysis and understanding customer needs to ensure the brand could stand out in a crowded market. Armed with these insights, we moved to the design phase, focusing on creating a user-friendly and visually appealing experience. Using Figma, we crafted a clean and fresh homepage that showcased all products in an accessible layout, making it easy for customers to find and purchase items. After finalisng the homepage, we shifted to designing the internal pages, making a few adjustments based on feedback from the Tolley Badges team, who were thrilled with the results.

Next, we transitioned into the development phase, leveraging our custom-built e-commerce platform. This platform was chosen for its exceptional usability and flexibility, allowing us to seamlessly implement additional custom features tailored to the client’s needs. The robust foundation ensured the website would be both functional and future-proof.

Once the development was complete, we imported the entire product catalogue from the previous website into the new system. Finally, we provided the Tolley Badges team with a comprehensive walkthrough of the content management system, empowering them to manage their new website with confidence and ease. The result was a modern, efficient, and user-friendly online store ready to drive business growth.

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The Approach
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Branding

Branding

Although Tolley Badges had a logo that had served them well for many years, we felt that it no longer captured the modern, dynamic essence of the brand. The design had started to feel outdated and lacked the vibrancy needed to reflect the company’s current direction. With that in mind, we decided to give the logo a complete refresh, while maintaining its core identity.

We updated the logo with a contemporary design and introduced a new color scheme to breathe new life into the brand. The transformation has made a noticeable difference, giving Tolley Badges a fresh start and a more modern, appealing look that is sure to resonate with their audience moving forward.

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Web Design

The new Tolley Badges website was developed using PHP on our proprietary in-house e-commerce platform. This platform was chosen for its flexibility and robust features, allowing us to create a tailored solution that meets the unique needs of Tolley Badges. By leveraging PHP, we ensured the website delivers reliable performance and seamless functionality, essential for managing an extensive product catalog and providing an excellent user experience.

Our in-house platform also offers significant advantages in scalability and customisation. It enables the integration of bespoke features specific to Tolley Badges, ensuring their new website stands out in a competitive marketplace. With this foundation, Tolley Badges now has a modern, efficient online store designed to handle their current requirements while remaining adaptable for future growth.

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The Web Design

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