West Midlands Media are a Google Partner and we do often here clients asking if Google Ads are worth doing, the clients we work with have seen a great rise in incoming business whether its leads or purchasing products. So we thought we would do a blog post showing reasons why you should consider Google Ads for marketing your business or products.

1. Instantaneous Visibility and Traffic: Although organic search engine optimisation (SEO) is essential for long-term success, noticeable effects may not be seen right away. Conversely, Google Ads provides instant visibility. When properly configured, your ads can begin to show up at the top of search results right away, bringing a sizable volume of relevant traffic to your website. This immediate benefit is particularly advantageous for new websites or businesses without a significant organic presence. By putting your goods, services, or brand in front of potential clients at the exact moment they're looking for comparable keywords, Google AdWords helps you close the gap between what you have to offer and what they need.

2. Meticulously focused and quantifiable: The level of targeting granularity offered by Google AdWords is among its biggest advantages. Google Ads provides the tools to precisely identify the audience segment you want to target, be it by location, time of day, device type, or even user behaviour. With this exact targeting, you can be sure that your money is being used wisely and that only the users who are most likely to convert will see it. In addition, Google AdWords offers thorough analytics that let you keep an eye on all campaign metrics, including click-through rates and return on investment. You can adjust and optimise your ads in real-time for optimal performance thanks to this data-driven approach.

3. Flexible Budgeting and Scalability: Because Google AdWords offers flexible budgeting options, it is appropriate for companies of all sizes. You can create daily and monthly budgets based on your needs, no matter how big or small your business is. Because of this flexibility, companies can launch their campaigns at a cost that suits them and grow them as their campaigns yield positive results. Furthermore, the auction-based model ensures that your marketing budget is allocated to real interactions by only charging you when a user clicks on your advertisement (Pay-Per-Click). Google Ads is a scalable solution that expands with your business needs because you can reallocate your budget to maximise return on investment as you gain insight into which keywords and ad formats work best for your company.