Cafe Craft Website Design | West Midlands Media

The Brief

We have had the pleasure of working with Harji and Mejor for more than 15 years, supporting their business through various stages of growth and change. As they embark on an exciting refurbishment of their cafe, it felt like the perfect opportunity to refresh their online presence with a brand new website.

The project was built on the WordPress platform, providing a flexible and reliable foundation that can easily evolve with their needs over time. WordPress offers the ideal combination of creative freedom and ease of use, allowing the team to keep the website up to date long after launch.

One of the key elements of the brief was to include an engaging introductory video on the homepage. This feature will help immediately capture the attention of visitors and convey the history of cafe craft.

Beyond the video, the goal is to create a visually striking, user-friendly website that clearly communicates all the reasons to visit. From highlighting the unique experience to showcasing testimonials and booking options, the site was designed to inspire customers and make it as simple as possible to contact about booking a slot.

The Approach

Our approach began with developing the entry video as well as the instructional “how it works” videos to set the tone for the website experience. These visual elements were carefully planned to engage visitors right from the start and provide clear, helpful information about the pottery painting process.

Once the videos were approved, we moved on to designing the new homepage. The goal was to create an inviting, modern layout that reflected the creativity and energy of the business while making navigation intuitive for all users.

The initial homepage design was very well received, requiring only a few minor adjustments before we moved forward. This positive feedback gave us a strong foundation to carry the same look and feel throughout the rest of the site.

As with every project, all remaining pages were created completely bespoke to match the client’s specific requirements. From content structure to visual details, each section was tailored to ensure the final website not only looked great but worked seamlessly for their customers.

Branding

Since the branding was already well established, we used it as the foundation for the project. This ensured a consistent visual identity across all touchpoints and allowed us to maintain a cohesive look and feel that customers would instantly recognise.

By building on the existing brand guidelines, we were able to focus our efforts on designing engaging content and user-friendly layouts without needing to redefine core elements. This approach streamlined the process while strengthening the connection between the refreshed website and the brand customers know and trust.

Web Design

With a fully bespoke design and development approach, the Café Craft website has been transformed into a polished, engaging online presence. Every element was thoughtfully crafted to reflect the personality and creativity of the brand, from the visual style to the structure of the content.

The new design not only looks appealing but also makes it easy for visitors to navigate, find information, and book their pottery painting sessions. Clear calls to action and intuitive page layouts help guide customers effortlessly through the site, enhancing their overall experience.

As a result, the website now truly represents Café Craft as it should—warm, professional, and inspiring. It stands out in the market and provides a digital showcase that supports the business’s goals and leaves a lasting impression on every visitor.

Café Craft

The Brief

The Approach

Branding

Web Design