Deacon Products Website Design

The Brief

Miles and Emily from The Deacon Group approached West Midlands Media with a vision to refresh their branding across all their companies. They wanted a cohesive identity that would tie everything together and present a consistent, professional image to their customers.

In addition to the rebrand, they were looking to develop a new website specifically for Deacon Products. The goal was to create a modern, user-friendly platform that would showcase their products effectively and support their ongoing growth.

Working closely with Miles and Emily, we set out to design a unified brand style and a fresh online presence that reflected their values and ambitions. It was an exciting project that combined strategic branding with innovative web design to strengthen their position in the market.

The Approach

Our approach began by sitting down with Miles and Emily to gain a clear understanding of their goals and the vision they had for The Deacon Group’s future. We explored what made each of their companies unique and identified the common themes that would tie them together under one cohesive brand identity. This discovery phase was essential to ensure the new branding would feel authentic and resonate with their audience.

Once we had a clear direction, we moved on to developing a consistent visual style that could be applied across all their companies. From logos and colour palettes to typography and imagery, every element was carefully crafted to create a professional, unified look. This consistency not only strengthens brand recognition but also builds trust with customers across every touchpoint.

With the brand foundations in place, we turned our focus to designing a modern, user-friendly website for Deacon Products. Our goal was to create an online platform that showcased their products clearly and made it easy for visitors to engage. By combining thoughtful design with intuitive navigation, we delivered a website that supports their growth and reflects the quality of their business.

Branding

We created a fresh, unified brand identity that seamlessly connected all four businesses under The Deacon Group umbrella while still allowing each to maintain its own unique focus. For Deacon Products, the branding was designed to feel modern and approachable, reflecting the company’s commitment to quality products and exceptional customer service. The new visual style combines clean typography and a distinctive colour palette to set the tone for their entire family of brands.

For Deacon Packaging, we developed branding that emphasised efficiency and reliability, core qualities that resonate with their customers in the packaging sector. The logo and supporting visuals were crafted to communicate professionalism and consistency, helping the business stand out in a competitive market. Meanwhile, Deacon Wire Rope’s identity was designed to highlight strength and precision, using bold graphic elements that reinforce their expertise in specialist products.

Completing the set, The Deacon Group’s overall branding ties everything together with a cohesive visual system and shared design language. This unified approach makes it clear that each business is part of the same trusted group while giving every division the flexibility to shine in its own right. Together, the new branding positions The Deacon Group as a modern, forward-thinking organisation with a clear and confident presence across all sectors.

Web Design

The new Deacon Products website was designed to make a strong first impression and showcase the company’s commitment to quality and innovation. From the moment visitors arrive, the clean, modern layout guides them effortlessly through the range of products and services on offer. Clear navigation and well-organised content ensure that customers can quickly find the information they need, whether they’re exploring product specifications or looking to place an enquiry.

A key focus of the design was creating a user-friendly experience across all devices. The site is fully responsive, adapting seamlessly to desktops, tablets, and smartphones so that customers can browse and engage with ease wherever they are. Thoughtful touches, such as prominent calls to action and streamlined enquiry forms, help turn interest into action, supporting Deacon Products’ goal of driving new business opportunities.

Visually, the website brings the new branding to life with a cohesive colour scheme, clean typography, and high-quality imagery that reflects the professionalism and reliability of Deacon Products. Every element of the design reinforces the company’s reputation as a trusted partner and positions them as a leader in their industry. The result is a modern, polished online presence that not only looks great but also works hard to support their growth.