We often get asked what an SSL Certificate is and why you would need one so here is a bit of a write up to help you understand:

1. Increased Security and Encryption: An SSL (Secure Socket Layer) certificate primarily serves as a barrier against malevolent intent. Hackers can intercept data that is transferred between a user's web browser and a website's server, including login credentials, personal information, and payment information. SSL certificates encrypt this data while it's in transit, making sure that unauthorised parties can't read it even if it is intercepted. Cybercriminals can readily access, steal, and use private information without an SSL certificate, endangering both the owner of the website and its visitors.

2. Trust and Credibility: In the current digital age, people are more cautious about internet risks and want reassurance that the data they provide is safe. Websites without SSL certificates are marked as "Not Secure" by browsers like Chrome and Firefox, which may turn off visitors. Conversely, websites that have SSL certificates show a padlock icon or other trust signals to let visitors know that their connection is safe. Increased user trust, fewer bounce rates, and a greater chance of users interacting with the site and making purchases can all result from this credibility boost. In order to establish an online rapport with customers, perceived security is just as important as actual security.

3. Higher Search Engine Rankings: Google and other search engines place a high value on user experience, and security plays a big part in that. Understanding how crucial SSL is to maintaining a safe online experience, Google has included SSL as a ranking factor in its search algorithm. Compared to their non-SSL counterparts, websites with SSL certificates are more likely to appear higher in search results. More visibility from higher rankings can result in more traffic and even more money. For this reason, getting an SSL certificate is also a crucial step for website owners who want to improve their online visibility and search engine optimisation.