Having been doing SEO for many years it is all so common to have a meeting with a new client and be told they don't think there SEO specialist is doing anything as they aren't seeing the results that they were promised.

Here are a few tips to see if this is the case:-

Transparency and Regular Reporting

Transparency and regular reporting are two of the best markers of a trustworthy marketing company's SEO efforts. Consistent updates, usually in the form of monthly or quarterly reports, should be given to clients by effective SEO services. A clear view of the various metrics, including organic traffic, keyword rankings, bounce rates, conversion rates, and more, should be provided by these reports. You can determine the success and advancement of the SEO tactics used by tracking these numbers over time. Reputable SEO companies will be proud to display their work and should be able to explain any statistics they supply.

Visible On-Page and Off-Page Changes

There are many different on-page and off-page SEO tactics. Optimisations like faster website loads, well-structured content with relevant keywords, meta descriptions, alt tags for photos, and better user experience should all be visible on-page. Activities like social media marketing and backlink building may be included in off-page SEO. Use browser extensions or SEO analysis tools to learn more about the backlink profile, structure, and performance of your website if you are unsure about the changes that have been made. Observing these modifications directly may be a sign of continued SEO work.

Open Communication and Strategy Discussions

A key component of any professional collaboration is open communication. A committed marketing firm will stay in constant contact with you to discuss updates, strategies, changes in the industry, and any adjustments you make to your business objectives. They will talk about new keyword opportunities, possible content topics, and any technical website improvements if they are truly working on your SEO. What's more, they'll be open to your inquiries. Never be afraid to ask them about their specific activities, future plans, or any apparent trends in the performance of your website. You can feel confident in their active participation and expertise because of their willingness to provide a thorough response.