At West Midlands Media we are specialists in bespoke web design and often have to quote against other agencies selling off the shelf templates. Yes you've guessed it the template websites work out a lot cheaper, so why should you pay extra for a bespoke website?

Visual Uniformity and Common Elements

Template websites frequently have similar overall structures, design elements, and layouts. A single template can be used to create multiple websites with different colours, fonts, and images, but the basic design stays the same. Pre-made content blocks, header layouts, and footer designs are a few examples of these common components. Bespoke websites, on the other hand, are created from the ground up and offer a distinctive design customised to a client's particular requirements and brand identity. As a result, they hardly ever display the generic or repetitive patterns found in template-based designs.

Functionality and Flexibility

The functionality and adaptability of the website represent yet another significant distinction. Because they are pre-designed, template websites typically have fixed features and only allow basic element customization, such as changing the font or colour scheme. A non-standard design request or an odd feature integration may be difficult for template sites to implement or support. On the other hand, custom websites are designed to meet specific needs, guaranteeing that all features—no matter how complicated—can be easily incorporated. Because it is custom-built, it offers great flexibility, scalability, and customised user experiences.

Code Examination and Performance

For those knowledgeable about web development, they can also determine whether a website is custom-built or template-based by looking at the underlying code. Bloated code, superfluous scripts, and plugins that target a wide audience but may not be optimised for each unique site utilising the template are common features of template websites. Slower load times may occasionally result from this. Because they are made to order, bespoke websites typically have more streamlined backend code and cleaner, optimised code free of unnecessary components, which leads to improved performance.