We at West Midlands Media are frequently asked how involved a client should be in the process of commissioning a new website. We always reply the same way: the more information you can give us about your company, your objectives, and any ensuing changes, the better. A fluid working relationship is fostered by constant communication. Despite the common belief that "You're the web design agency; you should just know," we think that without thorough client input, the finished product might not be appropriate for its intended use. In the end, neither party gains in a relationship where there is a lack of cooperation.

Initial Vision and Goals

When you first work with a web design agency, you are largely responsible for establishing the direction and vision for your website. You have a clear idea of your business, its objectives, your target audience, and the message you want to convey. During this foundational phase, close collaboration is required to ensure that the agency understands and can meet your expectations. Giving them specifics about your brand, your current preferences for design, the functionality you require, and links to websites that inspire you can be very beneficial. Because of this, the agency establishes the tone and direction and has a clear blueprint from the start.

Review and Feedback

Depending on your preferences and the agency's approach, you may decide to become more or less involved in the design and development process after it has begun. Nonetheless, it's typically beneficial to engage completely in the review stages. When the agency presents the first mockups, wireframes, or designs, your feedback will be very important. Sustaining responsiveness and offering focused feedback ensures that the project stays on track and aligns with your objectives. Remember that you are the one who knows your business and target market the best, even though the agency has experience with design and user experience.

Ongoing Communication and Updates

Regular communication is still crucial, even though the level of involvement may decrease after launch, particularly if you rely on the agency for website maintenance, updates, or digital marketing. It's a good idea to set up regular check-ins and reviews to encourage discussions about your website's functionality, potential improvements, and any changes to your business that might necessitate website changes. Keeping lines of communication open makes it easier to keep your website current, functional, and aligned with your evolving business goals.