Out with the old, in with the new. If there’s ever a time to consider a refresh then it’s the first month of the year. Start as you mean to go on!
Here are some specific ways you can start the New Year off right by updating your marketing and branding materials.
Update your logo
Your logo is one of the first thing that comes to mind when customers think of your business. So it’s incredibly important that it fits with the image you want to portray. If you feel that your logo is a little out-dated or not in keeping with the direction your business is heading this year, then West Midlands Media can help! Remember a brand is not just a logo, your brand should represent and embody your organisations ethics, service and personality and finding a visual identity that excites customers.
When was the last time you had a new business card designed? If it’s been more than a year or two, we think it’s probably time for a revamp. Even though there are many high tech marketing varieties out there, business cards remain essential tools for most businesses. Especially for client meetings, shows and networking events, it’s so important to have great business cards on hand at all times.
Our design team at West Midlands Media will work innovatively with you and your ideas to give you a business card that you can present to potential clients and customers, leaving a lasting impression.
If you offer a large variety of services or products, or often attend events to promote your business, we highly recommend you consider getting some professionally designed and printed brochures to start 2019! Brochures are great marketing tools because they can include a lot of key information about your company and portray it in the best possible light. Our design team always ensure that designs look professional and eye catching, and fit your other branded materials to keep your branding consistent.
Social media is an incredibly effective way to reach new and existing clients online, growing more and more popular everyday! If your business takes to social media, like Instagram, Facebook and Twitter, it’s important that you present a strong brand image across these platforms. When you’re creating your social media profiles, you should consider key things such as your profile images, cover images/videos and bios, as this is the first thing customers see and engage with when visiting your pages.
Modernise Your Online Presence
Whilst it’s important to have a website, it’s essential to keep it updated. Lose the stock images, and update graphics with new fresh photography of your services and products, as this creates a very positive and memorable first impression of your companies website. If your website isn’t responsive or mobile-ready yet, make it a priority.
If you need any help with creating new ideas or would like to refresh your company branding, we would love to work with you!
Contact us today on 01902 405 494 or drop us an email to