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Sugar and Ice
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The Brief before

The Brief

Initially we went to see Debbie and Sophie at one of their amazing premises which was filled to the roof with cake making products and is definitely a bakers dream haunt.

We discussed the brief which was firstly design a new brand that would represent their 2 premises for the amazing cakes they supply and all the cake making products and accessories they sell too.

Then there was 2 further stages of the project, firstly to design and build a brochure website that was creative and stood out, then secondly to design and develop an Ecommerce platform to bolt on to the initial brochure website a few months later.

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The Approach

We knew we had to really pull something amazing out of the bag for Sugar & Ice as they are such a creative company so we knew expectations would be high.

As always we had to get prepared with market research, wireframes and ongoing discussions to get the look and feel just right for Sugar & Ice to stand out from the competitors.

We wanted to go with an approach of a themed site but not that themed it looked cheesy or detracted from the great images of cakes Sugar & Ice produce.

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The Approach
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Branding

Branding

The brief for the branding was to design the concepts with colours that are naturally connected to cake making and to have a straight to the point strapline that shows what Sugar & Ice offer as a company.

We decided to use a very pastel based colour scheme for the new brand incorporating the cake and the rolling pin to show that they did more than just birthday and wedding cakes. We used a combination of font sets to ofset the company name and we are really pleased with the results. 

The client feedback was amazing as the previous logo was more like clip art and we feel it is now a professional fully connected brand.

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Web Design

The website was great fun to design and with the client getting involved with making cake characters for the team page we just knew this was going to be something special.

The effect we went for was to layer the website block by block so it give the effect of layers of a cake with subtle patterns in the background. The effect works really well and still offers the clean look without heading into a completely themed cheesy style.

The website was split into 3 easy to navigate sections which are courses, cakes and products with the product section leading to the Ecommerce section of the site.

The colour scheme is fully brand led and the layout of the pages are designed to be easy to read with bold headings.

This was an amazing project and we really loved working with Sugar & Ice and they absolutely love the end product and have had amazing feedback from their clients too.

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The Web Design
The Initial Designs Were Faultless

"From the outset West Midlands Media were open to listening to our own ideas for our new logo and website as well as bring their vast knowledge to the table. The process of developing a new logo was an incredibly easy one, with many options being initially provided and we were able to revise as we saw fit. This, alongside our new website, also created by the team has allowed us to develop our brand further, becoming well recognised within the East Midlands. We loved the work so much we have now asked West Midlands Media to complete some further design work to continue expand our business, the initial designs for this were faultless."

Sugar & Ice

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