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John Shooter England
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The Brief before

The Brief

After meeting with John Shooter England we felt their current brand didn’t quite fit with the company persona or their target market. The original website was a few years old and didn’t really push the amazing products in their best light, this put us in a great position to make extensive changes to the brand, website and style of imagery so John Shooter can take their organisation to the next level.


It was decided the new branding would represent John Shooter England as a professional, established British brand that offers the highest quality leather products aimed at a traditional and country lifestyle audience. The website and its contents would then follow suit to show a brand that is uniform across all platforms that would excite and gain confidence to present and potential customers.

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The Approach

As with all projects research was performed on John Shooter, the industry, target market and competitors. 

We had some very strong initial ideas both with the brand and the website to have a new brand that represents a strong British heritage with an earthy/organic colour palette that is visually appealing to the traditional/country inspired target market.

We knew from the start that the design would be very image led so making sure the photography style would encapsulate the target audience would be extremely important.

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The Approach
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Branding

Branding

A few logo concepts were designed based around the keywords traditional, established, British, quality, country lifestyle, clean and professional.

The John Shooter team loved the initial concepts and after a few little tweaks the new brand was born. We really love the end result as it makes John Shooter look as high quality and professional as the amazing products and service they have offered for many years.

We then went on to reinforce the brand with a set of guidelines for John Shooter which included new fonts, imagery styles, colour palette and tone of voice too.

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Web Design

As John Shooter primarily sell online we listened to their brief closely and decided that a Shopify Ecommerce Store was the ideal platform to host the new website.

Initially we designed the homepage and we think it’s one of the most visually attractive sites we have produced in a while. It really encapsulates the products and lifestyle, the team at John Shooter have had nothing but great feedback so far.

Within the brief it was a requirement to offer product personalisation, although this element was a pre-built plug in it works very simply and shows a great preview of the product and how it would look with the customer’s initials added and has really helped to boost sales.

All the product imagery was tidied so it was all uniform in size so the internal pages are just as visually appealing as the home page.

We would really like to thank the John Shooter team for commissioning this project to us as not only did we love working with their team, it was a project we really are proud of and we are now offering a marketing service too so we can make sure future customers get to see this amazing brand, website and of course the great products too.

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The Web Design

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