Jaguar Sewing Machines

The Brief before

The Brief

Palma from Jaguar and GUR Sewing Machines came to us to refresh the Jaguar Sewing Machines site as it was a few years old and the cart had stopped working, so he felt it was time to start again.

We are proud to have worked with Palma for over 20 years now as Duncan worked with him before the birth of West Midlands Media and fully understand how he thinks, so for the projects we have do for Palma there really hasnt been a brief. We do get excited when we are trusted to do what we think is best as we can really go all out using all our experience of what works from previous sites we have built and have no limits.

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The Approach

Our approach was fresh, clean, responsive and animated and I think we really achieved this. Abbey's design ideas were amazing and really set the tone for the refresh. All internal pages were carefully planned for a great user experience too.

 

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The Approach
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Branding

Branding

The Jaguar Sewing Machines brand has been around for many years so this was left as is and the site was designed around the brand to help strengthen the whole brand remembrance online.

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Web Design

We firstly continued using the WordPress CMS that the current site was using and updated everything so WordPress was completely up to date. Then we developed all the new pages with Abbey's fresh new designs, the reasoning to do it this way is that all the products were loaded in, so it saved Palma work inserting the products again.

Both ourselves and the team at Jaguar Sewing Machines are over the moon with the end result, and sales have increased since the new site has been launched so we couldn't be happier with the website and the results.

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The Web Design

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