Ben came to West Midlands Media with a new business idea to sell a wide range of the highest quality Personalised Gifts, the brief was really left to us to work out. The only thing we needed to make sure of is that the company had a high end, elegant brand identity that reflected the quality of the products.
As it was a new business and there was no company name, so it really was a start from scratch project.
The next stage was to come up with the brief for Ben of the direction and styling that we would like to take this amazing project in.