Since Flue Extra was a brand-new company, we were tasked with creating its entire branding from scratch. This was an exciting opportunity to establish a clear and memorable identity that would resonate with its target audience. From the very beginning, we worked closely with Dawn to gather her thoughts, ideas, and vision for the brand, ensuring her feedback was at the heart of the creative process.
After careful collaboration and refinement, the new brand for Flue Extra began to take shape. The design combined a professional and approachable aesthetic, perfectly capturing the essence of the business. Seeing the branding come to life on various elements, from digital applications to printed materials, brought a sense of cohesion and confidence to the project.
When the signage featuring the new brand was installed on the Flue Extra building, it was a defining moment. The bold and polished look of the branding stood out, leaving no doubt that it was a strong and impactful representation of the company. Dawn was thrilled with the final result, and it was clear that this fresh identity would set the tone for Flue Extra’s success moving forward.