Flue Extra

The Brief

The Brief

Dawn from Chimney Canopy reached out to us with an exciting new venture in mind and invited us to visit and discuss the details. During our meeting, Dawn shared her vision for launching an online business focused on selling flues and accessories. The idea was still in its early stages, and she was eager to bring it to life with a strong, cohesive brand and a functional, visually appealing website.

 

Get A Quote

The Approach

As with every project we undertake, our approach began with extensive research. We delved into understanding the products and analysed the competitive landscape to identify opportunities for differentiation. This groundwork was essential to creating a brand and online presence that not only stood out in the market but also instilled confidence in customers looking to purchase high-quality flue accessories online.

The first step in bringing this vision to life was tackling the branding. We worked closely with Dawn to craft a clear and memorable identity that reflected the company’s values and goals. Once the branding was finalised and approved, it laid the foundation for the website design. Starting with the homepage, we focused on creating a visually appealing and user-friendly interface that captured Dawn’s enthusiasm and vision for the business.

After receiving Dawn’s enthusiastic approval for the homepage, we moved on to designing the internal pages of the site. Each page was carefully developed to maintain the consistency and professionalism established by the branding, while also offering an intuitive experience for users. By the end of the process, we had created a cohesive and impactful online platform that supported Flue Extra’s ambitious goals and positioned the brand for success in the competitive market.

Get A quote
The Approach
Grunge
Branding

Branding

Since Flue Extra was a brand-new company, we were tasked with creating its entire branding from scratch. This was an exciting opportunity to establish a clear and memorable identity that would resonate with its target audience. From the very beginning, we worked closely with Dawn to gather her thoughts, ideas, and vision for the brand, ensuring her feedback was at the heart of the creative process.

After careful collaboration and refinement, the new brand for Flue Extra began to take shape. The design combined a professional and approachable aesthetic, perfectly capturing the essence of the business. Seeing the branding come to life on various elements, from digital applications to printed materials, brought a sense of cohesion and confidence to the project.

When the signage featuring the new brand was installed on the Flue Extra building, it was a defining moment. The bold and polished look of the branding stood out, leaving no doubt that it was a strong and impactful representation of the company. Dawn was thrilled with the final result, and it was clear that this fresh identity would set the tone for Flue Extra’s success moving forward.

Get A quote

Web Design

The new Flue Extra website was developed as a fully bespoke design, tailored specifically to the needs of the business. Built on the robust WordPress WooCommerce platform, the site combines custom aesthetics with powerful e-commerce functionality. This approach ensured that the website not only reflected Flue Extra’s unique brand identity but also provided an intuitive shopping experience for customers.

Every detail of the website was carefully crafted to align with the company’s goals, from the clean, professional design to the seamless navigation and checkout process. The WooCommerce platform was the perfect choice to handle the complexities of selling flue accessories online, offering flexibility, scalability, and ease of use. By integrating these elements, we delivered a site that was both visually appealing and highly functional.

Once the development was complete, we provided Dawn and her team with comprehensive training sessions. These sessions were designed to empower them with the knowledge and confidence to manage the website independently. From updating product listings to handling customer inquiries and managing orders, Dawn and her team gained the tools they needed to maintain the site effectively and ensure its continued success.

Get A quote
The Web Design

Drop Us A Message

Have a project you are interested in speaking to us about? Send us your details, we’d love to get together, grab a cuppa and bounce some ideas around!

Please Select Service(s):
Grunge
Grunge
Grunge
Grunge
Grunge
Grunge