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Electronic Cigarette Co
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The Brief before

The Brief

Benita from the Electronic Cigarette Co first approached us as the current website and branding was looking a little tired and she wanted to start again with a blank canvas.

The brief given was to achieve a fresh and modern approach for the branding and a new website that stood out from the competitors with an easier way to navigate and purchase.

For functionality all of the current features needed to be kept and the database of users and orders had to be transferred to the new West Midlands Media ECommerce platform.

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The Approach

Our research showed us that Electronic Cigarettes were becoming extremely popular across people trying to quit smoking and surprisingly enough people that hadn't smoked before but wanted to try vaping.

As with any other new trend at this level it becomes popular very quickly and the more popular it becomes the more new businesses set up selling these products.

At this point we knew both the brand and website really had to stand out as one of the leading companies in the UK or it just wouldn't survive in this busy market place.

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The Approach
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Branding

Branding

As we had a completely blank canvas to start the branding we really wanted to use a combination of a great font set, colours that worked well together and to maybe add a graphic to make the brand a little more unique.

After designing the first set of brand concepts we knew straight away which version we wanted to use moving forward and after explaining why to Benita she was now on board and couldn't wait to start using the refreshed brand.

Obviously the colours chosen are close to our heart but they really work well with the logo that was chosen and with the modern approach we feel it will still look up to date many years down the line.

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Web Design

The new Electronic Cigarette Co website is built on a fully bespoke West Midlands Media E-Commerce platform and has tons of great features both for the customer and the administrator alike.

It has been designed to give the vaping audience great confidence in not only purchasing but finding their eliquid supplies with ease, testing new flavours using the intuitive navigation and for new users picking the perfect vaping device for their needs.

In our opinion the project has far exceeded expectations and it's a project we have been very proud of being involved with. We know that our relationship with the Electronic Cigarette Co will be ongoing to constantly keep the website one of the best in the industry.

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The Web Design

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