We were delighted to be chosen to deliver a new website for Classic Motor Cars. Having visited their incredible, high tech facilities in the rolling hills of Shropshire, we were left in no doubt that their existing website completely failed to showcase this exceptional company. They are genuinely considered to be one of the best classic car restoration companies on the planet and we wanted the new website to reflect this.
Following a series of meetings with key management and the team in the workshop, we really wanted to capture the spirit of the company. Their extraordinary talent to restore prestigious classic vehicles and bring them back to their former glory gave us the narrative we needed to take the user on a journey that highlighted CMC’s pride, passion and performance in their work.
CMC are incredibly proud of their heritage and the journey of the company from a small unit in Bridgnorth to the 60,000 sq ft, purpose built complex that they work from today. Therefore, we really wanted to respect the existing brand throughout the process of modernising it for a new digital platform.
The website was designed to capture the hearts and minds of classic car enthusiasts. Showcasing the business and its iconic restoration projects was crucial in selling the service and getting them to contact the CMC team. The website is the perfect blend between of the timeless style of the vehicles and the progressive design for a digital audience. This is a project that we are very proud of, we would encourage you to visit the new CMC website to find out why.
We are very pleased with our website and the team at West Midlands Media are always very helpful and efficient
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