West Midlands Media have been working with CD Aquatics now for over 11 years and Duncan has worked with Colin and Debbie for over 18 years so there is an extremely good relationship between both companies. This is the third website we have been commissioned to build for CD Aquatics, and we was extremely excited to start this project. The previous website was looking a little tired and outdated, this time we had a free reign with design which allowed us to go to town and make the site brighter, cleaner and of course add a few quirky elements to the site.
As there is a large trust element between both companies the brief really was to make the site clean, professional and welcoming to aquatic enthusiasts. The website had to be SEO friendly and offer a clear navigation and funnel to the correct products and a very simple checkout process too.