Candy Mix | West Midlands Media Web Design Portfolio

The Brief

Welcome to Candy Mix ‘Home of the Sweet Shirt’, this is version 2.0. We created the first version back in 2014, which looked amazing and had some truly awesome features, but having sat down and bounced ideas around with the client, decided it was now time to evolve and refresh not only the look, but also the user experience.

The brief was to get the user from the homepage to their desired style of shirt faster. It was also to implement an seo strategy to enhance the organic reach of the website and also raise the quality score and user experience for Google Ads too.

The Approach

The approach for Candy Mix was to start with the basics, a great deal of keyword and competitor research was performed so we could build a bulletproof strategy for the new website.

Having gained previous knowledge and understanding of our client’s business, really enabled us to give valuable input into the development of their new site.

Next we added some proven features to not only enhance the amount of sales but to also speed up the time to buy too. We really wanted to make sure that when customers came on to the website, that there would be no reason to leave the site without purchasing.

Branding

We decided against changing the logo, as it really has stood the test of time. The logo is bold, colourful, modern, memorable and simple, all the right elements of what a strong brand should be.

Our job was to make sure the website really reflected the vibrant Candy Mix brand and that there would be a strong remembrance factor. There is nothing worse than finding a product or service you like, browsing other websites and then struggling to remember which site you were on originally.

The branding on the website really shines through and really shows Candy Mix as a leader in the printed T Shirt industry with this unique new design.

Web Design

The website has now evolved to something amazing and is packed full of powerful sales tools and features. It has been an unreal project to work on and the results really speak for themselves.

Our relationship continues to grow as we continue to work with Candy Mix. Since the build we are pushing forward with new ideas and strategies.

they pushed the boundaries of both design and performance

I would have no hesitation in recommending West Midlands Media. We approached a few different web design companies and WMM came out head and shoulders above the rest. From the first meeting we really got the impression that Duncan and the team totally understood what we wanted to achieve and the ambition of our project. Not only did they produce a website that met all our expectations, they pushed the boundaries of both design and performance to create a stunning result. We recently decided that after 4 years the website needed a bit of a revamp and of course went straight back to West Midlands Media. The amazing website that will soon be launching is a testament to the creative thinking, ambition and hard work of all the team and we have no doubt that it will push our business to the next level.

David - Candy Mix