At West Midlands Media we have worked with Encoders UK for many years now and we designed the previous site which looked cutting edge back in 2010. Although the site wasn't mobile friendly it was still converting extremely well but every dog has it's day, so it was time to refresh the site and bring it up to date with the latest code format and trick bits too.
The brief was to modernise the website with a nice and easy to follow user experience, so key elements were: ease of use, easy to find products and of course easy to make contact with Encoders UK too.
As we run Google Ads for Encoders UK another key element was to reduce cost per conversion and with the new site we really achieved that halving the previous cost. So the new website is already paying for itself and Encoders UK are over the moon!