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Baumer Encoders UK
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The Brief before

The Brief

At West Midlands Media we have worked with Encoders UK for many years now and we designed the previous site which looked cutting edge back in 2010. Although the site wasn't mobile friendly it was still converting extremely well but every dog has it's day, so it was time to refresh the site and bring it up to date with the latest code format and trick bits too.

The brief was to modernise the website with a nice and easy to follow user experience, so key elements were: ease of use, easy to find products and of course easy to make contact with Encoders UK too.

As we run Google Ads for Encoders UK another key element was to reduce cost per conversion and with the new site we really achieved that halving the previous cost. So the new website is already paying for itself and Encoders UK are over the moon!

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The Approach

The approach was to take the data accumulated from the old website and use it to our advantage with the new website. Abbey designed the home page to show Encoders UK and they were over the moon and we had no amendments at all. The rest of the design stage was performed using the same clean and uncluttered feel and making sure the user funnel was simple from landing on the site to gaining an enquiry. Again there was no amendments required and all involved were really happy.

The website was then booked in for development and placed on our latest in house platform with all the bells and whistles. Once all development was done, the content was all imported in and a thorough quality process was performed.

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The Approach
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Branding

Branding

The branding was done by ourselves a few years ago and was untouched for this project, we just made sure that the site reflected the brand.

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Web Design

The new Baumer website for Encoders UK in our opinion is a great looking site with loads of easy to use functionality and the rise in conversions really proves that the redesign was worth the time and effort the team put in.

Matched with our brand new CMS that we have recently developed making it even easier for the client to update the site at will with minimum initial guidance.

The development oif this site has further cemented our relationship with Encoders UK and having known Mike now for 20 years, we look forward to working with him for the next 20 both on the websites and digital marketing too.

 

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The Web Design

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