Search Engine Optimisation

At West Midlands Media we have an experienced Search Engine team consisting of 3 consultants who have 25 years combined experience and are all Google qualified in both Google Analytics and Google Adwords. Every good Search Engine Optimisation strategy always starts off with a client meeting to discuss their aims for the project followed by a very honest look at your current website (if you already have one) as there is no point starting the strategy if people do not react to the site properly. Yes its great being number 1 for keywords but if your competitors are offering a much more professional and welcoming solution this will be more attractive and give more confidence to potential customers.

With all the experience we have gained from our SEO customers we can help you either build a new website that is setup to perform highly on Search Engines or convert your current site into a Search Engine Friendly website.

A good Search Engine Optimisation campaign always has maximum impact if research is done properly. Keyword research is obviously another main factor for a successful campaign ensuring you are targeting the correct key phrases that people are using to find products or services is a must. In our experience when setting up Internet Marketing for customers a lot of specific business terms are used but after thorough research we find the general public do not use these industry standard phrases so actually going along with key phrases our clients want to use is not always the best option.

If you currently have a website the next step is for our search engine optimisation technicians to analyse the website taking into consideration factors like: is your website indexed on major search engines? is your website driven by text or lots of images? is the linking structure of your website correct? are images and pages named correctly? do your webpages use lots of uneccessary scripts? are metatags page-specific? and so on... We would then come back to you with a proposed list of changes to correct the complete structure of your website and then start the Website Optimisation project for you.

At West Midlands Media we make sure your website is submitted on a monthly basis to all major search engines and directories, this will give you a higher rate of link popularity from the directories and will also make sure your site is spidered on a regular basis. Leading on from this we also know that Google owns the major share of searches so a Google sitemap is added to your site to make sure Google spiders all of the current content.

West Midlands Media monitor clients using ranking software and google analytics to firstly give our clients a regular view on where they are currently placed on all major search engines for targeted key phrases and secondly to make sure if the search engines change the way they look at web sites we can react quickly to make sure your Search Engine rankings stay consistently high. We also make sure we add a tracking code from Google Analytics which will track hits and visitors and will give information on how they used your site for example which page the viewer entered the site by and which page they left the site from.

To push campaigns even further we would suggest Pay Per Click campaigns to get extra visibility and brand awareness and if you have an E-Commerce store we would advise and setup shopping feeds from Google, Kelkoo, Ciao and E-Shopping to name just a few.

What we do not do is call or email you telling you how we can get you to number 1 for specific search phrases in just 7 days, we can assure you this can only be achieved by using a Pay Per Click scheme. For organic natural listings there is absolutely no guarantee that you will be number 1 even Google themselves made a statement saying "Nobody can guarantee a No 1 Listing" but West Midlands Media will use our Search Engine Optimisation skills to make sure you come up very highly for the phrases targeted and will be constantly keeping an eye on your campaign to make sure the rankings keep rising. We offer a very honest approach to Search Engine Optimisation making sure that you the client does not get given any false hopes of ranking for key phrases like Holidays within just a couple of weeks. We never tie anyone into a long contract, our services can be used for as long or short a period as the client chooses.