Corporate Identity

At West Midlands Media we know corporate identity is probably the most important thing for an organisation, in most cases before anyone sees a face they will have seen the brand and with people using the internet more widely it is inevitable this will happen. If people are not presented with good brand recognition this can cause potential customers to lose confidence before even contacting you.

Corporate branding is often misconceived as just a logo design, this is not the case as for good corporate branding a lot of research is required before even commencing, like what are your company aims, what is your target market, what is your service and how is it implemented.

Once we have researched your business and targets we will come up with full brand guidelines which will include the logo for the brand, fonts to use within the brand, colour pallettes, image styles to use throughout the brand and styling for different applications used within your company.

It’s essential that you have a publicly visible and understandable identity that promotes your values and strengths.

It is imperative that people know that your company exists and that they remember its name and core strengths at the right time. Corporate Identity is how people recognise and remember your company. Your identity tells people what you believe in and what you excel at.

Corporate Visual Identity strengthens reputations and maintains positive perceptions of companies and their brands.Corporate Visual Identity expresses your skills, values and ambitions.A company builds their corporate identity through considered visual branding and trademarks. To build and maintain this identity a company will ensure that all company literature – on and off-line - uses company-approved colour palettes, typefaces and design elements that have been carefully chosen to reflect the values and goals of the organisation.

What West Midlands Media do not do is come up with 50 logos and hope one sticks, not only is this confusing for the client it also shows a lack of research. Normally we will come up with 4 brand styles that will detail on the brand guideline documents why each element has been implemented. This usually gives the client exactly what they require very quickly.